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Teaching Staff

Biography

Professor em Data-Driven Marketing e Diretor do NOVA Marketing Analytics Lab. Doutor (PhD) em Gestão (Major em Marketing) pela Neoma Business School (França) e pesquisa pós-doutoral na IE Business School (Espanha). Membro da Academy of Marketing Science (AMS), da European Marketing Academy (EMAC) e do Centro de Investigação em Gestão de Informação (MagIC NOVA IMS). Ministrou cursos e participou de projetos em vários países incluindo em Portugal, França, Estados Unidos, Brasil, Japão e China.

Sua investigação concentra-se no comportamento do consumidor, marketing social (particularmente em saúde, bem-estar e sustentabilidade) e interações entre consumidores e tecnologia, utilizando insights comportamentais. O seu trabalho foi publicado em journals como Journal of the Academy of Marketing Science, Journal of Service Research, Business Ethics Quarterly, Journal of Business Research, European Journal of Marketing e Psychology & Marketing, entre outras, bem como em conferências de renome, como AMS, EMAC, ACR e SCP. Seus projetos de investigação incluem colaborações com investigadores da Penn State University (EUA), City University of New York (EUA), University of Mississippi (EUA), ESCP Business School (Espanha/Reino Unido), NEOMA Business School (França) e University of Portsmouth (Reino Unido).

Contribuiu para projetos de investigação com impacto social, financiados por Fundos Europeus e pela Fundação para a Ciência e a Tecnologia (FCT Portugal), em colaboração com organizações como a Direção-Geral do Consumidor (DGC) e a DECO Portugal. O trabalho tem utilizado Inteligência Artificial para abordar questões sociais críticas, como a pobreza, o sobre-endividamento e o bem-estar. Também esteve envolvido no desenvolvimento de iniciativas de políticas públicas para o Ministério da Saúde de Portugal (DGS) e o Serviço Social da Indústria no Brasil (SESI), com o objetivo de melhorar a literacia em saúde e promover comportamentos mais saudáveis. Diego também colaborou em projetos e programas executivos com a Disney Portugal, Ferrero, Grupo Vila Galé e Doutor Finanças. Antes da academia, trabalhou como consultor estratégico na Box1824/Talk Inc. e CFT, aplicando insights comportamentais para marcas como RedBull, TIM Mobile, Kraft Foods, Grendene, Ipiranga e Bibi Shoes.

 

Scientific Publications

Gonçalves, A. R., Pinto, D. C., González-Jiménez, H., Dalmoro, M., & Mattila, A. S. (2025)

Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression. Journal of Business Research, 186, 1-16. Article 114974. https://doi.org/10.1016/j.jbusres.2024.114974

Almeida, P., Rita, P., Pinto, D. C., & Herter, M. M. (2024)

The Power of Facial Expressions in Branding: Can Emojis versus Human Faces Shape Emotional Contagion and Brand Fun. Journal of Brand Management, 31(5), 543-556. https://doi.org/10.1057/s41262-024-00357-w

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (2024)

Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 76, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Mattila, A., & Imanbay, A. (2024)

The Paradox of Immersive Artificial Intelligence (AI) in Luxury Hospitality: How Immersive AI Shapes Consumer Differentiation and Luxury Value. International Journal of Contemporary Hospitality Management, 36(11), 3865-3888. Article 24. https://doi.org/10.1108/IJCHM-11-2023-1689

Gonzalez-Jimenez, H., & Pinto, D. C. (2024)

Can AI robots foster social inclusion? Exploring the role of immersive augmentation in hospitality. International Journal of Contemporary Hospitality Management, 36(11), 3889-3905. https://doi.org/10.1108/IJCHM-09-2023-1459

Mendonça, Y. V. S., Naranjo, P. G. V., & Pinto, D. C. (2024)

Employing Structural Equation Modeling to discern teachers' perspectives and their embrace of the metaverse within the classroom setting. Frontiers in Education, 9. https://doi.org/10.3389/feduc.2024.1461646

Rasul, T., Santini, F. D. O., Lim, W. M., Buhalis, D., Ramkissoon, H., Ladeira, W. J., Pinto, D. C., & Azhar, M. (2024)

Tourist Engagement: Toward an Integrated Framework Using Meta-Analysis. Journal of Vacation Marketing, 1-23. https://doi.org/10.1177/135676672412384

Shuqair, S., Filieri, R., Viglia, G., Mattila, A. S., & Pinto, D. C. (2024)

Leveraging online selling through social media influencers. Journal of Business Research, 171(January 2024), 1-10. [114391]. https://doi.org/10.1016/j.jbusres.2023.114391

Shuqair, S., Herter, M. M., Pinto, D. C., & Mattila, A. S. (2024)

How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing. International Journal of Consumer Studies, 48(3), 1-12. Article e13058. https://doi.org/10.1111/ijcs.13058

Shuqair, S., Pinto, D. C., Herter, M. M., & Mattila, A. S. (2024)

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions. Journal of Consumer Behaviour, 23(4), 1929-1941. https://doi.org/10.1002/cb.2310

Shuqair, S., Pinto, D. C., Miltgen, C. L., & Viglia, G. (2024)

When powerful artificial intelligence backfires. International Journal of Hospitality Management, 120, 1-10. Article 103778. Advance online publication. https://doi.org/10.1016/j.ijhm.2024.103778

Shuqair, S., Viglia, G., Pinto, D. C., & Mattila, A. S. (2024)

Reducing resistance to sponsorship disclosure: The role of experiential versus material posts. Journal of Travel Research, 63(4), 959-973. https://doi.org/10.1177/00472875231171668

Vorobeva, D., Pinto, D. C., António, N., & Mattila, A. S. (2024)

The Augmentation Effect of Artificial Intelligence: Can AI Framing Shape Customer Acceptance of AI-based Services? Current Issues in Tourism, 27(10), 1551-1571. https://doi.org/10.1080/13683500.2023.2214353

Carrilho, M. G., Wagner, R. L., Pinto, D. C., González, H., & Akdim, K. (2024)

Does Smart Service Recovery Harm Customer Orientation: A Feeling Economy Perspective [abstract]. In Proceedings of the European Marketing Academy (pp. 1-2). Article 119606 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2024-119606.pdf

Girão Carrilho, M., & Pinto, D. C. (2024)

The Feeling Economy in Healthcare: Satisfaction with Conversational AI [abstract]. In Proceedings of the European Marketing Academy (pp. 1-2). Article 12268 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/R2024-122683.pdf

Gonçalves, A. R., Pinto, D. C., & González, H. (2024)

From Regret to Subscription: The Consequences of AI Classification Failures on Streaming Platforms. In Proceedings of the European Marketing Academy (pp. 1-10). Article 119370 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2024-119370.pdf

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Imanbay, A., & Mattila, A. S. (2024)

AI (vs. Human) Recommendation on Luxury Services. In V. Jeseo, & J. Allen (Eds.), Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 (pp. 121-131). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-031-53286-3_12

Shuqair, S., & Pinto, D. C. (2024)

The negative impact of self-idealized content on consumers’ health journey [abstract]. In Proceedings of the European Marketing Academy (pp. 1-2). Article 122600 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/R2024-122600.pdf

Vorobeva, D., Pinto, D. C., González, H., & António, N. (2024)

Unveiling the Dark Side of Companies Self-Promotion of Artificial Intelligence [abstract]. In Proceedings of the European Marketing Academy (pp. 1-2). Article 119392 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2024-119392.pdf

Vorobeva, D., Voyer, B., Pinto, D. C., & González, H. (2024)

New Type of Teammates: A Systematic Review on AI and Generative AI [abstract]. In Proceedings of the European Marketing Academy (pp. 1-2). Article 122554 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/R2024-122554.pdf

Cruz-Jesus, F., Figueira-Alves, H., Tam, C., Pinto, D. C., Oliveira, T., & Venkatesh, V. (2023)

Pragmatic and idealistic reasons: What drives electric vehicle drivers' satisfaction and continuance intention? Transportation Research Part A: Policy and Practice, 170(April), 1-16. [103626]. https://doi.org/10.1016/j.tra.2023.103626

Goncalves, A. R., Meira, A. B., Shuqair, S., & Pinto, D. C. (2023)

Artificial Intelligence (AI) in Fintech Decisions: The Role of Congruity And Rejection Sensitivity. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-07-2022-0295

Goncalves, A. R., Pinto, D. C., Rita, P., & Pires, T. (2023)

Artificial Intelligence and Its Ethical Implications for Marketing. Emerging Science Journal, 7(2), 313-327. https://doi.org/10.28991/ESJ-2023-07-02-01

Herter, M. M., Shuqair, S., Pinto, D. C., Mattila, A. S., & Zandonai pontin, P. (2023)

Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships. Journal of Product and Brand Management. https://doi.org/10.1108/JPBM-06-2022-4020

Santini, F. D. O., Lim, W. M., Ladeira, W. J., Pinto, D. C., Herter, M. M., & Rasul, T. (2023)

A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics. Psychology and Marketing. https://doi.org/10.1002/mar.21872

Gonçalves, A. R., Pinto, D. C., Shuqair, S., & Mattila, A. S. (2023)

Artificial Intelligence and Decision Autonomy In Streaming Platforms. In Proceedings of the European Marketing Academy, 52nd  [113999] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-113999.pdf

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Imanbay, A., & Mattila, A. S. (2023)

Can Immersive Technologies Damage Luxury Hospitality? How Extended Reality Using Artificial Intelligence Shape Need for Uniqueness. 16-18. Abstract from AIRSI2023 The Metaverse Conference, Zaragoza, Spain.

González-Jiménez, H., Pinto, D. C., Wagner, R. L., & Akdim, K. (2023). Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective [abstract]. In 2023 Global Marketing Conference at Seoul (2023)

Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective [abstract]. In 2023 Global Marketing Conference at Seoul (2023): Marketing & Management Transformation in the Challenging Digital Environment (pp. 941). Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GMC2023.11.10.03

Herter, M. M., Soares, R., Pinto, D. C., & Reik, P. (2023)

Can Sustainable Packaging Boost Brand Experience? The Influence of Sustainability on Sensorial Perceptions and Brand Evaluations [abstract]. In Proceedings of the European Marketing Academy, 52nd  [114275] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-114275.pdf

Pinto, D. C., Castagna, A. C., & Hidelbrand, D. (2023)

The Scarcity Trap: How Perceptions Of Resource Immutability Reduces Scarcity-Induced Present Bias [abstract]. In Proceedings of the European Marketing Academy, 52nd  (pp. 1-2). [114324] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-114324.pdf

Wagner, R. L., Pinto, D. C., Dhillon, G., Pacheco, N., & Herter, M. M. (2023)

Overcoming Resistance to Medical Artificial Intelligence [abstract]. In Proceedings of the European Marketing Academy, 52nd  [112709] European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2023-112709.pdf

Castagna, A. C., Duarte, M., & Pinto, D. C. (2022)

Slow fashion or self-signaling? Sustainability in the fashion industry. Sustainable Production and Consumption, 31(May), 582-590. https://doi.org/10.1016/j.spc.2022.03.024

De Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Mattila, A. S., & Perin, M. G. (2022)

Retail crowding: meta-analysis of contextual and cultural moderators. Marketing Intelligence and Planning, 40(1), 57-71. https://doi.org/10.1108/MIP-03-2021-0076

Herter, M. M., Borges, A., Pinto, D. C., Ferreira, M. B., & Mattila, A. S. (2022)

Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors. European Journal Of Marketing, 56(12), 3197-3226. https://doi.org/10.1108/EJM-04-2020-0290

Junior Ladeira, W., Santiago, J., Santini, F. D. O., & Pinto, D. C. (2022)

Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis. Journal of Product and Brand Management, 31(8), 1168-1179. https://doi.org/10.1108/JPBM-10-2020-3166

Ladeira, W. J., Santini, F. D. O., & Pinto, D. C. (2022)

Clockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention. Journal of Retailing and Consumer Services, 67, 1-11. [102965]. https://doi.org/10.1016/j.jretconser.2022.102965

Mendonça, Y. V. S., Naranjo, P. G. V., & Pinto, D. C. (2022)

The Role of Technology in the Learning Process: A Decision Tree-Based Model Using Machine Learning. Emerging Science Journal, 6(Special Issue: "Current Issues, Trends, and New Ideas in Education"), 280-295. https://doi.org/10.28991/ESJ-2022-SIED-020

Pinho, L. F., Naranjo-Zolotov, M., & Pinto, D. C. (2022)

To board or not to board? Understanding the drivers of intention to fly during the COVID-19 crisis. Current Issues in Tourism, 25(23), 3871-3887. https://doi.org/10.1080/13683500.2021.2005552

Reck, R., Castagna, A. C., Shuqair, S., & Costa Pinto, D. (2022)

The transparency paradox: When transparency cues helps or backfires for brands? Journal of Cleaner Production, 372, 1-12. [133381]. https://doi.org/10.1016/j.jclepro.2022.133381

Shuqair, S., Costa Pinto, D., Cruz-jesus, F., Mattila, A. S., Guerreiro, P. D. F., & So, K. K. F. (2022)

Can customer relationships backfire? How relationship norms shape moral obligation in cancelation behavior. Journal of Business Research, 151(November), 463-472. https://doi.org/10.1016/j.jbusres.2022.07.008

Simão, S. A. V., Rohden, S. F., & Pinto, D. C. (2022)

Natural claims and sustainability: The role of perceived efficacy and sensorial expectations. Sustainable Production and Consumption, 34(November), 505-517. https://doi.org/10.1016/j.spc.2022.09.026

Souto Maior, C., Mantovani, D., Pinto, D. C., & Ferreira, M. B. (2022)

Green pride in sustainable versus premium brand decisions. Marketing Intelligence and Planning, 40(7), 821-836. https://doi.org/10.1108/MIP-03-2022-0117

Vorobeva, D., El Fassi, Y., Costa Pinto, D., Hildebrand, D., Herter, M. M., & Mattila, A. S. (2022)

Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence. Journal of Service Research, 25(4), 601-613. https://doi.org/10.1177/10946705221104312

Wagner, R. L., Pacheco, N. A., Basso, K., Rech, E., & Pinto, D. C. (2022)

Consumer reactions to pay-what-you-want and name-your-own-price mechanisms. Journal of Consumer Behaviour, 21(4), 641-652. https://doi.org/10.1002/cb.2019

Ferreira, M. et al. (2022)

Fighting Over-Indebtedness: An Artificial Intelligence Approach: An Abstract. In: Pantoja, F., Wu, S. (eds) From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. AMSAC 2020. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-030-89883-0_158

Herter, M. M., Pinto, D. C., Pontin, P., & Nique, W. (2022)

The Crowdsourcing Effect: How Crowdsourcing Shapes Customer Engagement: An Abstract. In F. Pantoja, & S. Wu (Eds.), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the Academy of Marketing Science (pp. 577-578). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-030-89883-0_157

Nardi, V., Ladeira, W., Pinto, D. C., & Herter, M. M. (2022)

Made by Mistake? The Co-creation Paradox: An Abstract. In F. Pantoja, & S. Wu (Eds.), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the Academy of Marketing Science (pp. 575-576). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). (AMSAC 2020 - 2020 Academy of Marketing Science (AMS) Virtual Annual Conference). Springer Nature. https://doi.org/10.1007/978-3-030-89883-0_156

Boto Ferreira, M., Costa Pinto, D., Maurer Herter, M., Soro, J., Vanneschi, L., Castelli, M., & Peres, F. (2021)

Using artificial intelligence to overcome over-indebtedness and fight poverty. Journal of Business Research, 131, 411-425. [Advanced online publication on 19 October 2020]. https://doi.org/10.1016/j.jbusres.2020.10.035

Castagna, A. C., Pinto, D. C., Mattila, A., & Barcellos, M. D. D. (2021)

Beauty-is-good, ugly-is-risky: Food aesthetics bias and construal level. Journal of Business Research, 135, 633-643. https://doi.org/10.1016/j.jbusres.2021.06.063

Ferreira, M. B., de Almeida, F., Soro, J. C., Herter, M. M., Pinto, D. C., & Silva, C. S. (2021)

On the Relation Between Over-Indebtedness and Well-Being: An Analysis of the Mechanisms Influencing Health, Sleep, Life Satisfaction, and Emotional Well-Being. Frontiers in Psychology, 12, 1-14. [591875]. https://doi.org/10.3389/fpsyg.2021.591875

Herter, M. M., Borges, A., & Pinto, D. C. (2021)

Which emotions make you healthier? : The effects of sadness, embarrassment, and construal level on healthy behaviors. Journal of Business Research, 130(June), 147-158. https://doi.org/10.1016/j.jbusres.2021.03.016

Morais, L. H. L. D., Pinto, D. C., & Cruz-Jesus, F. (2021)

Circular economy engagement: Altruism, status, and cultural orientation as drivers for sustainable consumption. Sustainable Production and Consumption, 27(July), 523-533. https://doi.org/10.1016/j.spc.2021.01.019

Shuqair, S., Pinto, D. C., & Mattila, A. S. (2021)

An empathy lens into peer service providers: Personal versus commercial hosts. International Journal of Hospitality Management, 99, 1-10. [103073]. https://doi.org/10.1016/j.ijhm.2021.103073

Shuqair, S., Pinto, D. C., So, K. K. F., Rita, P., & Mattila, A. S. (2021)

A pathway to consumer forgiveness in the sharing economy: The role of relationship norms. International Journal of Hospitality Management, 98, 1-8. [103041]. https://doi.org/10.1016/j.ijhm.2021.103041

Vanneschi, L. & Pinto, D. C. (2021)

Understanding over-indebtedness in Portugal: descriptive and predictive models. Lisboa: Instituto Superior de Estatística e Gestão de Informação da Universidade Nova de Lisboa. NOVA Information Management School (NOVA IMS). ISBN: 978-972-8093-20-4. Link: http://hdl.handle.net/10362/114093

Costa Pinto, D., Borges, A., Maurer Herter, M., & Boto Ferreira, M. (2020)

Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill. Business Ethics Quarterly, 30(1), 31-63. https://doi.org/10.1017/beq.2019.25

Dalmoro, M., Pinto, D. C., Herter, M. M., & Nique, W. (2020)

Traditionscapes in emerging markets: How local tradition appropriation fosters cultural identity. International Journal of Emerging Markets. (Advanced online publication on 17 March 2020). https://doi.org/10.1108/IJOEM-04-2019-0270

Huseynov, K., Costa Pinto, D., Maurer Herter, M., & Rita, P. (2020)

Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior. Journal of Hospitality and Tourism Research. [Advanced online publication on 1 July, 2020]. https://doi.org/10.1177/1096348020936334

Santini, F. D. O., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020)

Customer engagement in social media: a framework and meta-analysis. Journal Of The Academy Of Marketing Science. [Advanced online publication on 27 May 2020]. Doi: https://doi.org/10.1007/s11747-020-00731-5

Soares, R. R., Herter, M. M., Leal, M. D. C., Pinto, D. C., & Abreu, C. (2020)

Influenciadores e causas sociais: Como o tipo de causa interfere no sucesso da promoção das causas? RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2020(E34), 514-526.

Terres, M. D. S., Herter, M. M., Pinto, D. C., & Mazzon, J. A. (2020)

The power of sophistication: How service design cues help in service failures. Journal of Consumer Behaviour, 19(3), 277-290. https://doi.org/10.1002/cb.1816

Souto, P. C., Silva, L. V., Pinto, D. C., & Santos, F. C. (2020)

A Population Dynamics Approach to Viral Marketing. In H. Cherifi, S. Gaito, J. F. Mendes, E. Moro, & L. M. Rocha (Eds.), Complex Networks and Their Applications VIII : Proceedings of the 8th  International Conference on Complex Networks and Their Applications, COMPLEX NETWORKS 2019 (Vol. 1, pp. 399-411). (Studies in Computational Intelligence; Vol. 881 SCI). Springer. https://doi.org/10.1007/978-3-030-36687-2_33

Pinto, D. C., Herter, M. M., Gonçalves, D., & Sayin, E. (2019)

Can luxury brands be ethical? Reducing the sophistication liability of luxury brands. Journal of Cleaner Production, 233, 1366-1376. https://doi.org/10.1016/j.jclepro.2019.06.094

Pinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019)

Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557

Shuqair, S., Pinto, D. C., & Mattila, A. S. (2019)

Benefits of authenticity: Post-failure loyalty in the sharing economy. Annals of Tourism Research, 78, [102741]. https://doi.org/10.1016/j.annals.2019.06.008

Castagna, A. C., Pinto, D. C., & Herter, M. M. (2019)

Responsible Consumption during Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets: An Abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 571-572). (Finding New Ways to Engage and Satisfy Global Customers). Springer. https://doi.org/10.1007/978-3-030-02568-7_154

Dalmoro, M., Pinto, D. C., & Nique, W. M. (2019)

Traditionscapes in Emerging Markets: An Abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 277-278). [Chapter 69] (Finding New Ways to Engage and Satisfy Global Customers). Springer. https://doi.org/10.1007/978-3-030-02568-7_69

Pinto, D. C., Herter, M. M., Nicolao, L., & Terres, M. (2019)

The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 367-368). (Finding New Ways to Engage and Satisfy Global Customers). Springer. https://doi.org/10.1007/978-3-030-02568-7_97 ISBN: 978-3-030-02567-0

de Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018)

The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6. URL: https://doi.org/10.1057/s41262-018-0104-6

Junior Ladeira, W.; Santini,F. O.; Pinto, D. C.; Araujo, C. F. & Fleury,F. A. (2018)

Self-control today, indulgence tomorrow? How judgment bias and temporal distance influence self-control decisions. Journal of Consumer Marketing. [Advanced online publication on november 2018]. https://doi.org/10.1108/JCM-11-2016-1993

Costa Pinto, D.; Nique, W. M.; Herter, M. M.; Borges, A. (2016)

Green Consumers and their Identities: How Identities Change the Motivation for Green Consumption. International Journal of Consumer Studies, 40, 742-753. doi: 10.1111/ijcs.12282

Ladeira, W. J., Nique, W. M., Costa Pinto, D. & Borges, A. (2016)

Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction, The International Review of Retail, Distribution and Consumer Research, 26(5), 502-520. doi: 10.1080/09593969.2016.1182934

Costa Pinto, D., Reale, G., Segabinazzi, R., and Vargas Rossi, C. A. (2015)

Dalmoro, M.; Costa Pinto, D.; Nique, W. M.; Borges, A. (2015)

Global Brands in Emerging Markets: The Cultural Antecedents of Global Brand Preference. Journal of Brand Management, 22, 721-736. doi: https://doi.org/10.1057/bm.2015.39

Costa Pinto, D., Herter, M. M., Rossi, P. and Borges, A. (2014)

Herter, M. M., Santos, C. P. dos, Costa Pinto, C. (2014)

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