Laboratories and Innovation

A multidisciplinary team with competencies in various fields, namely geography, urbanism, science and geographic information systems, environmental engineering, informatics, programming, and design, equipped with specific hardware and software solutions is available to the corporate and public sectors. It has already made a relevant contribution to over one hundred research projects.

Here the focus is the interaction of persons and data, by promoting positive and impressing forms of understanding between quantitative and qualitative subject areas to make practical and innovative advancements possible in many business, education, and society fields. We believe in the power of transferable skills as well as of empathy and creativity, power of visualization and storytelling, to create significant learning systems with a view to making the decision-making process simpler and better.

This Laboratory focuses on the creation of high-impact research projects in the areas of analytic and data driven markets, based on real market data and quantitative insights from areas such as neuromarketing, consumer behaviour and data science. This high-level research – “Research that matters” – generates outputs that are relevant for an academic or business environments.

Governments, public administration and societies in general require more efficient and effective public policies. The Data Driven Public Policies Lab aims to promote the development of public policies supported on evidence and a culture promote of evidence-based policy making. Through the use of state-of-art and data driven methodologies applied to the context of public policies, the Lab contributes to better accountability and transparency of those policies and more effective impact assessment. It offers to different institutions a wide range of services, contributing to more effective decision making and the optimization of public resources and their allocation.

The Center for Global Health contributes to Portugal's insertion in international knowledge networks of governance, prevention, preparedness and resilience of health systems, particularly with the World Health Organization (WHO), as well as the leading European and multilateral agencies, with a view to achieving the Sustainable Development Goals related to Global Health, thereby increasing national capacity to address health risks.

Blending theories and applications from Information Management, Data Science, Statistics, and Business Analytics with knowledge of the tourism and hospitality industry, the NOVA Tourism Analytics Lab aims to harness the power of data-driven strategies to optimize decision-making.