Today, Data Science allows to develop analytic models that simultaneously promote quality visitation and a better monitoring and management of these spaces, adopting metrics that, instead of just counting the number of visits, objectively assess the value created by each tourist who visits us.
The Postgraduate Program in Business Intelligence and Analytics for Hospitality & Tourism responds to this need for higher education in a fundamental area for the development of the national economy and aims to prepare professionals capable of participating actively in the development and application of analytical models for tourism, combining the various areas involved in tourism with a cross-cutting edge approach to data science, in order to leverage them.
The 2023-24 edition, starting in September 2023, has the special support of TIA | PRR, so there will be a substantial discount for residents in Portugal during the entire program.
The applications for this program are open between September 24th and October 31st, 2024. To apply, click here.
