Information Design
Applied to Data Science

The growth in the volume of data, along with the need to create value for organizations, has made information design a vital area of knowledge for the clear visualization of the process of transforming data into value, of its meaning and the added value in Data Science processes.

Bringing together a range of experts from multiple fields - arts, communication design and data science - the NOVA IMS Executive Program contains the multidisciplinarity essential to make sense of data through visualization in a precise, clear, engaging and aesthetically appealing way.

The executive program enables participants to:

Understand and apply the basic concepts of communication and information design;
Understand the different phases of an Information Design project;
Apply visual storytelling methods to achieve maximum impact and value;
Understand the techniques of using video in visualization;
Execute a practical project;
Share and discuss the main trends and analysis of case studies with national and international experts.

Who is it for?

The "Information Design Applied to Data Science" course is aimed at all those who need to present and communicate the value and meaning of data and information clearly, aesthetically, and impactfully:

Data Scientists and information analysts;
Data and information managers;
Knowledge Managers;
Analysts, project managers, heads of Information Systems, Marketing, Sales, CRM, Market Research and Risk departments;
Communication and visualization managers.

Program Structure

Module 1
Information Design Foundations: Principles and Strategy:
- Principles of Information Design: Manuel Lima, 16h;
- Data Management and Visualization: Miguel de Castro Neto, 8h;
- Design Thinking: Guilherme Victorino, 8h;
- Project I: Ideation: Miguel de Castro Neto, Guilherme Victorino, 8h.
Module 2
Information Design Implementation: Build and Design:
- Visual and Infographics Lab: Cátia Rijo, 16h;
- Motion Design Lab: Sónia Laima and David Gabriel, 16h;
- Project II: Execution and Sharing: Cátia Rijo and Sónia Laima, 12h.
Module 3
ID Leading Edge Seminars and roundtables (host by Luis Bettencourt Moniz):
- Trends in ID: Manuel Lima, 1h;
- Infographics in ID: to be announced soon, 1h;
- ID and Art: to be announced soon, 1h;
- ID and Human Spaces: Smart Cities: Miguel de Castro Neto, 1h;
- ID in Business Intelligence & Analytics: 1h;
- ID in UX: 1h.