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Strategy Innovation

Marketingstrategy

Strategy Innovation

The Strategy Innovation course takes place from October 11 to 15, 2021. 

The Strategy Innovation course follows the latest global trends in innovation and was inspired by consulting projects and several boot camps we developed with prominent companies such as Google, McDonald's, Farfetch, Zomato, Danone, EDP, L'Oreal, Cuf, among others.

The course is developed by the NOVA Marketing Analytics Lab and NOVA Innovation Lab directors and brings some insights from real-world applications in local and global companies.

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Partner Entitys

  • Marketing Analytics Lab
    NOVA Marketing Analytics Lab
  • Innovation Analytics Lab
    NOVA Innovations Analytics Lab
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Curricular
Unit		 Program Annual Prize
Value
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Program

  • Strategy Innovation Canvas;*
  • Competitive Analysis and Blue Ocean Strategy Definition;
  • Innovation Strategy using E² Design;
  • Creating a value proposition for the customer;
  • Defining design thinking as an innovation strategy;
  • Identifying behavioral insights for innovation;
  • Innovation in business models;
  • Prototyping and innovation management;
  • The strategy and innovation plan.

* Developed by NOVA IMS (MKTLAB and INNOLAB).

Destaque FE
NOVA IMS

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