Despite the considerable investment made by companies in terms of resources, time and knowledge, about 70% of projects of organisational change do not meet their objectives.
The dissemination of an idea, innovation or technology depends on a process that is communicated and managed within a determined social system. Attitudes in the face of change can accelerate, slow down or even impede the process of dissemination.

Through an advanced simulation of management of change we aim to test and evaluate the impact that certain actions can have in a social system, thus permitting better knowledge of the critical factors for the adherence to change.