Postgraduate Program in Customer Experience

The Postgraduate Program in Customer Experience equips professionals to turn data into strategic insights and design experiences that place the customer at the heart of marketing strategy. Designed to address the challenges of the digital era, the program blends analytical reasoning, strategic thinking and creativity, providing a solid and up-to-date foundation in Consumer Behavior, UX Research, marketing information management and customer experience optimization across the entire customer journey. Students work on projects that combine data analysis and market research to develop innovative, results-driven solutions for real-world business contexts.

This Postgraduate program gives access to the Master's Degree Program in Data-Driven Marketing, with a specialization in Customer Experience.

Applications for this program are open between March 9^th and April 9^th, 2026. To apply, click here.

Format

After working hours
Length and ECTS

2 semesters
(60 ECTS)
Attendance

2 to 3 times a
week
Start Date

September 2026

Who is it for?

This Postgraduate Program is designed for senior managers, specialists and other professionals in the field of Marketing who wish to develop and deepen their skills in consumer behavior analysis, market research and the strategic use of data to enhance the customer experience.

It is particularly suited to professionals involved in Marketing Research, CRM, Customer Experience, UX Research and marketing information management, working in data-driven and insight-led decision-making environments. The program is relevant across a wide range of sectors, including Banking and Insurance, Telecommunications, Fast-Moving Consumer Goods, Retail and Services, among others, all of which face the challenge of placing the customer at the center of their strategy.

Goals

The course aims to train specialists who are able to:

Analyze consumer behavior and identify opportunities to improve the customer experience;
Plan and conduct market studies and applied marketing research;
Apply analytical methods to support strategic decision-making;
Integrate UX research and CRM data into customer experience management;
Implement data-driven loyalty and relationship marketing strategies.