The digital revolution of recent years has completely changed the way people search for information, consume, interact, and learn. In this context, marketing professionals increasingly use decision support systems to sustain their brands and products in the marketplace.
The need to adopt analytical approaches to understand and create competitive advantages in this environment has gained greater importance. The Postgraduate Program in Digital Marketing and Analytics provides a solid foundation to meet the new marketing challenges, which allows building a strategic and integrated customer vision - online and offline - and contributes to improving the decision-making process in companies.
This program gives access to the Master Degree Program in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics, offered in working hours or after working hour formats - for more information about this Master, please click here.