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Postgraduate Program in Digital Marketing and Analytics

DMA

Postgraduate Program in Digital Marketing and Analytics

The digital revolution of recent years has completely changed the way people search for information, consume, interact, and learn. In this context, marketing professionals increasingly use decision support systems to sustain their brands and products in the marketplace.

The need to adopt analytical approaches to understand and create competitive advantages in this environment has gained greater importance. The Postgraduate Program in Digital Marketing and Analytics provides a solid foundation to meet the new marketing challenges, which allows building a strategic and integrated customer vision - online and offline - and contributes to improving the decision-making process in companies.

This program gives access to the Master Degree Program in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics, offered in working hours or after working hour formats - for more information about this Master, please click here.

  • Vagas

    Format

    After Working Hours

  • Media

    Length and ECTS

    2 semesters (60 ECTS)

  • Semestres

    Attendance

    2 to 3 times a
    week

  • Lingua

    Start Date

    September 2023

EDUNIVERSAL

Ranked among the best in the World: the best program in E-Business and Digital Marketing in Portugal and the 3rd best in Western Europe by Eduniversal, an international agency that publishes the annual ranking of the best MBA and Master programs in the world.

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Who is it for? image

Who is it for?

The Postgraduate Program in Digital Marketing and Analytics is aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision-making in Web Marketing.

Goals

The goal of this program is to train technical staff and managers to:

  • Understand the operating principles of Digital Marketing and Internet Social Media, as well the methodologies for its use in creating value for business;

  • Understand and be able to apply analytical Social Media techniques;

  • Understand the principles and metrics of Web Analytics;

  • Master the techniques of Search Engine Marketing, including AdWords campaign management and the development of Search Engine Optimization (SEO) strategy.

NOVA IMS

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