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Postgraduate Program in Marketing Intelligence

Pós-Graduação em Marketing Intelligence

Postgraduate Program in Marketing Intelligence

The Postgraduate Program in Marketing Intelligence aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It provides a balanced curriculum with two components: one based on tools and methodologies of marketing management, and the other supported by methodologies and techniques of information analysis and management.

This Postgraduate Program gives access to the Master Degree program in Data-Driven Marketing, with a specialization in Marketing Intelligence, offered in working hours or after working hour formats - for more information about this Master, please click here.

Support and Funding

  • Vagas


    After working hours

  • Media

    Length and ECTS

    2 semesters (60 ECTS)

  • Semestres


    2 to 3 times a

  • Lingua

    Start Date

    September 2024


The goal of this program is to train technical staff and managers to:

  • Develop strategies, methods and instruments of marketing management;

  • Be aware of client behavior and create relationship policies;

  • Master the processes and tools used for the storage, organization and access to information for marketing in organizations;

  • Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems.


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