Starting in the 2026/27 academic year, this program will be restructured and updated, and will be renamed the Postgraduate Program in Customer Experience. This reform reflects the evolution of the market, marketing practices, and the strategic role of data in the design of differentiated, customer-centric experiences.
In its current format, the Postgraduate Program in Marketing Research and CRM fills a gap in the high-level training of managers, technical staff, and other marketing professionals, highlighting technical staff and market researchers, as well as professionals involved in customer relationship management. Its main goal is to provide excellent and balanced training, with a conceptual component and marketing methodology with quantitative aptitude, as well as practical training that draws on case studies and project development.
The postgraduate program grants access to the Master’s Degree in Data-driven Marketing, which will also evolve into the Master’s Degree in Data-driven Marketing, with a specialization in Customer Experience.
Applications for the Postgraduate Program in Customer Experience will be open between February 5th and March 5th, 2026. To apply, click here.
