Postgraduate Program in Marketing Research and CRM

The Postgraduate Program in Marketing Research and CRM fills a gap in the high-level training of managers, technical staff, and other marketing professionals, highlighting technical staff and market researchers, as well as professionals involved in customer relationship management.
Its main goal is to provide excellent and balanced training, with a conceptual component and marketing methodology with quantitative aptitude, as well as practical training that draws on case studies and project development.

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Format

After Working Hours
Length and ECTS

2 semesters (60 ECTS)
Attendance

2 to 3 times a
week
Start Date

September 2023

Who is it for?

The Postgraduate Program in Marketing Research and CRM is for managers, technical staff and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information. This program is particularly designed for technical staff and market researchers, as well for professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.

Goals

The goal of this program is to train technical staff and managers to:

Plan, create, and conduct market studies or any other market research;
Select and apply marketing data collection methods;
Analyze, interpret, and communicate market research results;
Manage, explore, interpret and communicate marketing information that is present in information systems or from other marketing information sources;
Create, implement, and manage customer relationship policies.