The Postgraduate Program in Marketing Research and CRM fills a gap in the high-level training of managers, technical staff, and other marketing professionals, highlighting technical staff and market researchers, as well as professionals involved in customer relationship management.
Its main goal is to provide excellent and balanced training, with a conceptual component and marketing methodology with quantitative aptitude, as well as practical training that draws on case studies and project development.
Postgraduate Program in Marketing Research and CRM

Postgraduate Program in Marketing Research and CRM
To download, please enter the following informations
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Format
After Working Hours
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Length and ECTS
2 semesters (60 ECTS)
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Attendance
2 to 3 times a
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Start Date
September 2023

Who is it for?
The Postgraduate Program in Marketing Research and CRM is for managers, technical staff and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information. This program is particularly designed for technical staff and market researchers, as well for professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.
Goals
The goal of this program is to train technical staff and managers to:
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