Marketing research has grown into one of the most important activities for decision making support in companies. It is seen more and more as a pillar of knowledge of the company and of the competition, as a source of information for the processes of Marketing Intelligence and Competitive Intelligence. Whether in a study of clients, staff or competitors, only the application of the correct and up to date methodology can guarantee added value for your company. In this intensive course, designing both qualitative and quantitive market studies on diverse subjects is looked at. Particular importance is paid to the application of practical examples and case studies.
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