The Postgraduate program in Data Science for Marketing aims to fill a gap in the postgraduate training of marketing professionals who need to gain new skills to be able to actively participate in the development and application of analytical marketing models. With the proposed study plan, this program presents an up-to-date structure that combines several areas of marketing with a transversal approach of data science to leverage them.
This program is designed to provide excellent training, articulating key concepts and challenges for marketing decision-making in its multiple strategic, innovation and methodological strands, with practical Data-Oriented Processing (Data Science & Big Data), Artificial Intelligence (Machine Learning) and Analysis of Social Networks of Consumers. The versatility in the offer of elective course units also allows reinforcing theoretical and practical knowledge in several related areas, such as: digital marketing, social media, e-commerce, and search engine optimization.
This Postgraduate Program gives access to the Master Degree Program in Data-Driven Marketing, with a specialization in Data Science for Marketing - for more information about this Master, please click here.